About Cedric Cheng
“Communication and art goes hand in hand and in order to achieve the goals of the client, the artist needs to work with them, not over them, against them, or resist them. At the end of the day, if the client is not happy with your work…..nobody is happy at the end. From concept to creation, we want the experience to be positive and prosperous.”
Cedric C. Cheng’s vast experience in graphic arts began in 1996 when he started LINC Designs with two partners. Soon after, Mr. Cheng became senior graphic designer at Minuteman Press in Lafayette (formerly in Walnut Creek) performing tasks from the creative side to technical tasks related to the printing industry. During this time, LINC Designs became Cedric Cheng Design which continues to this day. Cedric Cheng Design utilizes the resources in the area of creative arts for both printing and online as well as providing support and logistics for printing, website hosting, online presence and promotional materials and products.
Mr. Cheng is a graduate from San Francisco State University but with a degree in Economics and minored in Asian American Studies. Mr. Cheng also took graduate courses in management at JFK University. He also obtain a certificate in website development and during the early days of the COVID pandemic, he earned a certificate in contact tracing from Johns Hopkins School of Medicine to learn more about COVID.
Mr. Cheng was a partner with Blue Omelet Graphics in Berkeley. In addition, he started SF Bay Grafx in the early 2000’s, and established PacificTradeAvenue.com in 2013. Mr. Cheng has worked for online consumer retailer CafePress in San Mateo and creative staffing agency Visuals, Inc. in San Francisco as well as a stint with ad agency, TBWA\Chiat\Day in addition to various Minuteman Press franchises in the East Bay and AlphaGraphics in Walnut Creek. Mr. Cheng has worked with various organizations ranging from small business, to non-profit organizations as well as various marketing and political campaigns around the Bay Area and beyond.